Resume
Qualifications:
More than nine years of experience and success in advertising sales, business development, marketing, client services, and project management capitalizing on a positive attitude, a consultative approach to communications (both internal and external) and an astute business sense; yielding increased repeat-client revenues, greater referral volumes and more efficient project timelines.
Experience:
2005 - Present :: Smarter Travel Media LLC. :: Boston, MA
Account Manager - West Region
1. Identify, develop, and maintain relationships with advertising agencies and direct clients
2. Propose, plan, and execute advertising strategy across available and relevant network properties
3. Manage account budgets, click caps, impression counts, and expectations across two network Websites (www.smartertravel.com and www.bookingbuddy.com) and eleven email newsletters.
4. Communicate with internal product development and marketing teams to improve existing products and anticipate competitive demands
5. Focus on sales team quotas and producing priority sales objectives as determined by executive group
2003 - 2005 :: Barrett Communications, Inc. :: Cambridge, MA
Director of Client Services & Marketing
1. Increased company revenues by 34% practicing lead generation techniques such as event and relationship networking, cold calling, client referrals, media reviews, SEO, and email marketing
2. Maintained a prospect-to-client conversion ratio of 3:1 via new business presentations, project estimates, proposal reviews, and contractual sign-off meetings
3. Re-branded Barrett Communications and defined a new messaging strategy to better communicate the company’s unique selling points and service propositions
4. Conducted efficient project management and operational accounting with conclusive project scopes, creative briefs, status and budget reports, vendor tracking sheets, sales projections, and monthly A/P-A/R reviews
5. Executed multiple integrated marketing and public relations campaigns such as direct mail, event sponsorships, email newsletters, radio underwriting, press releases, and search engine optimization
2002 - 2003 :: RDVO, Inc. :: Somerville, MA
Project Manager
1. Established foundation for direct marketing, PR, and e-mail campaigns through the development and maintenance of a contact database designed to enhance client relationships and satisfaction programs
2. Devised project strategies, directions, and technical requirements based upon client RFPs, competitive analyses (SWOT), Web-site assesments, and user group demands
3. Defined corporate and product positioning, Web-site architecture logistics, Web-page wireframes, and content matrixes in a collaborative environment consisting of clients, creative teams, and technology developers
4. Produced content strategy outlines and copywriting services for internal and client marketing programs, including corporate overviews, product/service collateral, executive bios, newsletters, survey questionnaires and reports, and Web-site commuications
2000 - 2002 :: Barrett Communications, Inc. :: Cambridge, MA
Marketing Manager
1. Participated in the strategic development of overall marketing initiatives; generated weekly and quarterly reviews of in-house PR, advertising, direct mail, and e-marketing campaigns
2. Developed and maintained client relationships from introduction through job completion by participating in introductory meetings, responding to RFPs, and producing account status reports
3. Conducted industry research and drafted prospective client reports used to stimulate lead generation, fulfill proposal requests, and draft creative briefs
4. Worked closely with creative teams and vendors to ensure accurate and efficient communications and complete jobs on time and under budget
5. Offered copywriting and proofreading services for quarterly newsletter, PR programs, advertising campaigns, corporate brochure, and direct mail
1998 - 2000 :: Northeast Publications, Inc. :: Dennis, MA
Advertising Sales Representative
1. Increased advertiser base by 115 percent and revenues by $147K
2. Developed contact database for lead generation, cold calling, follow-up tracking, and marketing campaigns
3. Mananged 80 plus accounts across three publications: Cape Cod Travel Guide , Cape Cod Meeting Planning Guide , and Golf on Cape Cod
4. Developed a qualified subscription base of over 12,000 via direct response and networking
5. Contributed to the successful launch of a magazine and e-zine by conducting and analyzing market demand research, presenting conclusions to prospective customers, and defining new relationships and contract partners
Education:
University of Maine :: Orono, ME
Bachelor of Arts in English, 1998
Computer Skills:
Microsoft Word, Clients & Profits 3.2, Quark XPress, Macromedia Dreamweaver, Act!, Excel, Photoshop, Microsoft Visio, PowerPoint, Microsoft Project, HTML,
Affiliations:
- Boston Interactive Media Association (BIMA)
- Massachusetts Innovation & Technology Exchange (MITX, formerly MIMC)
- Boston Idea Group (The Ad Club)
- Cape Cod Hospitality & Marketing Association (CCHMA)
- Cape Cod Chamber of Commerce